Markstrat Practice How To Start The

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Purchase Intentions by Consumer Segment Brand Explorers Shoppers Profs High Earners Firm Savers MOST MONSTERS 10 22 2 1 25 15 MOVE MONSTERS 3 23 24 0 RichMen 2 ROCK 10 22 1 25 ROLL RichMen 15 23 3 24 0 Shmoney SOFT 10 22 2 1 25 Shmoney 15 23 SOLO 3 24 0 TONE Tigers 10 22 2 1 25 TOPS Tigers 15 3 23 24 0 Shopping Habits The shopping habits data in the chart below represents, for each channel, the proportion of individuals who would choose that channel when shopping for Sonites. 30 60 10 Savers 50 High Earners 33 18 Specialty Stores Mass Merch. 60 20 20 Profs Online Stores Shoppers 45 43 13 Explorers 75 10 15 CONSUMER PANEL-SONITES MARKET PERIOD O The consumer panel study shown below is based on a sample group of over 500 consumers whose buying behavior is believed to be representative of the entire Sonites market.

Question: Hello, I Need Help With Markstrat Simulation, Someone Who Has Used This Simulator Or A Similar Simulator Before, I Read The Manual But I Still Cannot Understand.

Markstrat Practice How To Start The

I Would Like To Know How To Start The Marketing Mix And Commercial Team Decisions Correctly.

I Need To Change The Values In The Marketing Mix And Commercial.

This question hasnt been answered yet Ask an expert Hello, I need Help with Markstrat simulation, someone who has.

SOLO TOPS ROLL MOVE Recommended Retail Price 500 1000 Average Retail Price 486 This price was 500 in Period 0.

Average Distribution Margin 186 500 500 Average Selling Price 300 250 Estimated Unit Transfer Cost 142 0 Period 0 Unit Margin 158 Advertising Enter below your advertising media and research budgets for brand MOVE, in thousands of The advertising budget of brand MOVE in Period 0 was 2500.

Media This market study was not purchased this period 2,400 k Research 100 k Total 2,500 k Indicate also how you want to allocate these budgets across consumer segments.

Explorers Shoppers Profs High Earners Total Savers 100 20 10 30 30 10 Activar Windows Ve a Configuracin pta Normalizeindows.

COMMERCIAL TEAM DECISIONS Enter in the table below the number of full-time equivalent commercial people that you want to allocate to each brand in each channel Total Specialty Stores Mass Merch.

MARKET REPORT- SONITES MARKET-PERIOD O This report provides general information on the 8 Sonites brands marketed in Period 0.

Brand Retail SalesVolume The two tables below show the marketed brand retail sales (in thousands of ) and the volume (in thousands of units), sorted in decreasing order.

MARKET FORECAST- SONITES MARKET-PERIOD O This study provides estimates of the expected market size in one period and in five periods.

Results are given for the whole market and are also broken down by consumer segment.

Total Market Size The charts below show the actual market size this period and the expected market size in one and five periods.

Relative segment size, in of the total market size, and segment growth rates are reported as well.

Market size broken down by consumer segment (in thousands of units) Explorers High Earners Shoppers Profs Savers 221 127 112 Current Period Next Period In Five Periods Consumer Segment Growth Rates (in units) Shoppers Profs Explorers High Earners Savers 33.9 29.2 23.6 20.7 189 2.1 2.8.

Relative Consumer Segment Sizes (in of total market size) 11.5 13.2 30.4 Savers 32.1 17.4 Explorers 16.2 Shoppers Profs High Earners 8.5 18.8 21.8 30.1 Current Period In Five Periods.

CONSUMER SURVEY-SONITES MARKET -PERIOD O This survey questionnaire has been administered to 3,000 individuals during Period 0.

It gives brand awareness, purchase intentions and shopping habits data for each consumer segment in the Sonites market Brand Awareness The brand awareness figures in the chart and table below represent the proportion of individuals who have unaided recall of a brand name.

The report gives the information for each brand currrently on the market, in total and by consumer segment.

The report gives the information for each brand currently on the market, in total and by consumer segment.

Please note that these figures correspond to the situation of the period when the study is done and does not necessarily represent purchase intentions for the following year.

Average Purchase Intentions 14 14 14 14 11 11 11 11 ROCK ROLL MOST SOFT TONE TOPS MOVE SOLO.

Savers 50 High Earners 33 18 Specialty Stores Mass Merch.

Profs Online Stores Shoppers 45 43 13 Explorers 75 10 15 CONSUMER PANEL-SONITES MARKET PERIOD O The consumer panel study shown below is based on a sample group of over 500 consumers whose buying behavior is believed to be representative of the entire Sonites market.

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